How many content data elements - from feature descriptions to technical specifications to pricing paramters - are you managing?  Hundreds? Thousands? Millions?  Are they readily available to those who need them?  Can you leverage this content to drive new revenue streams?  Our clients benefit from dramatic gains in data quality, cost-effectiveness, delivery cycle times, and competitiveness, with the help of Aptara’s Content Database Management solutions.

Aptara has deep experience managing specialized teams to build, convert, and maintain high volumes of cataloged data for distribution through a variety of channels, including digital guidebooks, manuals, catalogs, online databases, and customer service resources.

Added Value

In addition to building and managing your content repository, Aptara improves digital content by:

• Applying content workflow technology to support efficient content delivery and online publishing
• Enriching descriptive data with multimedia elements such as graphics, images, and video
• Adding advanced search capabilities through metadata and tagging
• Embedding information links to additional resources
• Creating newly bundled content to enable more targeted marketing and customer service

Aptara can augment current processes, or help re-engineer your content publishing supply chain to be more efficient and cost-effective.  Our experts will work with yours to define best practices for your content, and help update and scale critical processes as your organization grows.

Key Problems Solved

1. Fragmented and lengthy product data update cycles
2. High error rate due to rushed production cycles
3. Excessive product data maintenance costs
4. Disjointed processes and/or inefficient supply chain
5. Need to generate new market opportunities

Benefits

1. Improved data supply chain effectiveness and scalability
2. Shorter time-to-market with new content products
3. Improved delivery performance and reduced delivery risk
4. Consistently high quality end product data content
5. New revenue opportunities

 

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