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Aptara's second eBook survey in a year, of more than 600 publishers across the Trade, Professional, and Educational markets, reveals that while 64% of publishers are offering titles in eBook format, the majority of publishers are struggling to maximize eBook profits.
Key findings include:
- The main eBook production challenge facing publishers is eReader/content format compatibility issues, the same as in our first survey. Even with a nearly universal eBook format standard (EPUB), today's highly fragmented eReader market makes quality eBook production a moving target.
- A widespread inability to calculate return on investment (ROI) from eBooks - confirming that most publishers are not employing scalable digital workflows, but rather retrofitting print production process and forgoing significant cost savings.
- Only 7% of publishers are implementing enhancements in their eBooks, suggesting there's not broad awareness of the EPUB standard's inherent and existing support for links and A/V enhancements.
Download your copy of the survey report now, including results analysis for all 19 questions.