Elegant, effective typography is easy to recognize when you see it on a page or computer monitor. But what makes it good? Vector graphics? Ligatures? Sans-serif fonts? Typography has a lexicon all of its own and it can be shrouded in mystery.

Intelligent Typography

Aptara’s staff has the ideal combination of technical skills and experience to provide typography that is both communicative and artistic. We consider the goals for your content, whether it needs simply to be pleasing to the eye, engaging, and/or instructive.  Because we understand the nuances of effective typography, your project is on target, with fewer revisions. This translates to quicker turnaround, faster time-to-market, and lower costs.

Intelligent typography combines advances in science with the design skill that only an experienced typographer can provide. Aptara built its reputation as a technology innovator by pioneering the use of SGML, a precursor to HTML and XML.  Today, this heritage of innovation continues with Aptara’s XML-first workflows, which enable content to be produced simultaneously for both digital and print uses.

Our typographic experts use TeX tools and XML to code and typeset your content. All content elements – whether text, table, graphic, or footnote – are skillfully coded to create the final proof.  Adhering to publishers’ specifications (or supplied by our design team), we produce a flawless end product, delivered with a powerful combination of operational efficiencies that deliver:

• Shortened review and revision cycles
• Significantly reduced production costs
• Improved compliance with specifications
• 50% less time-to-publish

Key Problems Solved

1. Costly redevelopment of documentation from the same source file in multiple formats
2. Badly formatted content that needs to be published to a defined specification
3. Documents and files that look unprofessional

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