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Insights & Events - Latest Thinking

Insights & Events

Latest Thinking

Read our take on industry news. Discover what our technology gurus have to say about where the industry is headed and how you can apply their knowledge to improve your operations.


Aptara Editorial | Posted on October 1, 2014
Microsoft may be returning to the enterprise mobility space.

Microsoft's newest operating system announcement seems poised to impact the enterprise mobility status quo.

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Professional Publishing, Mobile Readiness, Information Technology, B2B Publishing
Branded content will soon be strong enough to consistently earn eyes without hiding its nature at all.

'Corporate journalism' and the future of rich promotional content

Aptara Editorial | Posted on October 1, 2014

Branded content is poised to become a huge priority for many organizations.

Compelling branded materials such as mobile-ready magazines are emerging.

Tomorrow's Branded Digital Publications: Content-Rich, Mobile-Ready

Aptara Editorial | Posted on September 29, 2014

Rich, compelling content and mobile-friendly formatting are driving brand awareness campaigns.

Mobility is becoming a natural office feature.

Enterprise mobility's future becoming clear

Aptara Editorial | Posted on September 29, 2014

Mobility is making its presence felt through immense promise and employee preference.

Professionals today are just as mobile as consumers.

B2B marketing now largely mobile

Aptara Editorial | Posted on September 29, 2014

B2B marketers are looking to connect with their prospects, and today that means going mobile.

Employees should possess a wide variety of skills.

New employee training priority: Diverse skill sets

Aptara Editorial | Posted on September 25, 2014

With the ease of eLearning, it could be time to teach workers skills beyond their core competencies.

Just about every service a consumer could want is now available across ecosystems, making cross-platform strategies vital.

Tomorrow's mobile landscape: All devices at once

Aptara Editorial | Posted on September 24, 2014

The mobile ecosystem today offers choice to users as a matter of course. How can content producers craft offerings that are accessible and shareable in such a setting?

Looking for signs of a diverse device environment? Just ask Microsoft.

Microsoft Predicts, Embraces Diverse Mobile OS Environment

Aptara Editorial | Posted on September 23, 2014

Microsoft announcements indicate there is no such thing as a one-vendor mobile ecosystem anymore.

HTML5 is opening up new platforms for developers.

HTML5 presents platform-spanning development option

Aptara Editorial | Posted on September 23, 2014

The differences between HTML5 and Flash are presenting options to leaders, and multi-platform expansion favors the former.

Creating compelling mobile content means reducing clicks and embracing many device types.

Marketing content: Remember mobile or lose relevance

Aptara Editorial | Posted on September 19, 2014

It's unwise to avoid the admittedly challenging and fragmented mobile market when designing external content.

Addressing questions is more important than selling when creating helpful content.

Marketing content: What do viewers really want?

Aptara Editorial | Posted on September 18, 2014

Content developed for marketing should understand what clients want rather than delivering a blatant sales pitch.