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Insights & Events - Latest Thinking

Insights & Events

Latest Thinking

Read our take on industry news. Discover what our technology gurus have to say about where the industry is headed and how you can apply their knowledge to improve your operations.


Aptara Editorial | Posted on September 1, 2014
Which device OS will rule the offices of the future?

Enterprise mobility is worth planning for, which may require an eye on the Apple and Google horse race.

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Mobile Readiness, Information Technology
Making more compelling content may just demand a dose of game-like progression.

Engaging, gamified content can be internal or external

Aptara Editorial | Posted on August 29, 2014

Creating content that engages and rewards is becoming a widely accepted practice, internally and externally.

Content in small bites may work significantly better in a mobile setting.

Mobile content promotes new creation strategies

Aptara Editorial | Posted on August 28, 2014

When delivering information that will be viewed on mobile devices, companies are rethinking their production approaches.

Users are gravitating toward informational marketing that engages them directly.

Companies report interactive content drives marketing success

Aptara Editorial | Posted on August 27, 2014

Industry studies are bearing out the value of interactive content in marketing.

BYOD is making organizations prioritize new types of approaches.

Today's workplace is flexible and mobile

Aptara Editorial | Posted on August 26, 2014

BYOD is on the rise, making certain policies and strategies more important than ever before.

Developing powerful flexible marketing content will be a B2B and B2C objective.

Next generation of promotional content will be mobile

Aptara Editorial | Posted on August 25, 2014

Content created for marketing purposes is evolving to suit modern buyers.

The future of enterprise mobility looks bright, and its approaching quickly.

Expert: Mobile resistance may be unfounded

Aptara Editorial | Posted on August 22, 2014

The enterprise mobile revolution is on its way, though some leaders are still hesitant.

Mobility is a persistent trend with no signs of falling off.

Mobile expansion brings content development urgency

Aptara Editorial | Posted on August 20, 2014

Developing quality apps and other mobile content has become vital in recent years as the medium has gained traction - a new Oracle study shows how far workplaces have come.

Research into how the brain works shows which eLearning features are most important.

ELearning should be challenging to be compelling

Aptara Editorial | Posted on August 20, 2014

Researchers have dug deep into the relatively young field of eLearning to determine what makes some programs so successful. The benefits of these deployments may go beyond the expected.

ELearning suits today's workers, and the data proves it.

ELearning's benefits becoming clear

Aptara Editorial | Posted on August 18, 2014

The benefits of eLearning are becoming evident in recent research results.

Digital training methods should be compelling to keep users engaged.

Well-designed eLearning solutions keep employees engaged

Aptara Editorial | Posted on August 15, 2014

There is ample incentive to develop compelling eLearning scenarios.