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Insights & Events - Latest Thinking

Insights & Events

Latest Thinking

Read our take on industry news. Discover what our technology gurus have to say about where the industry is headed and how you can apply their knowledge to improve your operations.


Aptara Editorial | Posted on October 23, 2014
Magazines are now a digital resource, and the potential of this shift is intriguing.

The digital magazine is a new format with a great deal of promise.

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Digital Content Development, B2B Publishing, Professional Publishing, Consumer & Trade Publishing
Data from mobile carriers may hold tablet insights.

Cell connection numbers show tablets' expanding reach

Aptara Editorial | Posted on October 22, 2014

Data from wireless carriers shows how deeply the interest in tablets runs in the consumer world.

ELearning can offer employees a highly positive experience through new functionality.

ELearning undergoing rapid evolution

Aptara Editorial | Posted on October 21, 2014

ELearning can make training engaging and valuable in new ways.

Content marketing fits near the beginning of the B2B sales funnel.

B2B marketers seek purposeful content, strong organization

Aptara Editorial | Posted on October 20, 2014

When it comes to B2B sales, content has an important and unique role to play.

It's a curious moment for tablets.

Apple strikes against lagging sales rates with new iPads

Aptara Editorial | Posted on October 17, 2014

The curious state of the tablet market is in Apple's sights as the tech giant launches its latest iPads.

By adding eLearning elements, organizations can change up their training capabilities.

Presence of eLearning tools can change training strategies

Aptara Editorial | Posted on October 16, 2014

ELearning is being used to stretch the value of companies' training operations.

Tablets' long functional lives may lead to continuous usage.

Mobile device future: Slowing sales, continued omnipresence

Aptara Editorial | Posted on October 14, 2014

The tablet market's prevalence may be much greater than shipment numbers indicate.

Small computer? Big smartphone? Where does the tablet fall?

Tablet content presents a unique case

Aptara Editorial | Posted on October 9, 2014

What is a tablet, mobile or PC? And how does that affect promotional content developed for these devices?

The future of content distribution seems poised to include HTML5.

HTML5 benefits outshining limitations

Aptara Editorial | Posted on October 8, 2014

HTML5 is overcoming its remaining limitations to offer a better way to distribute content.

Working with HTML5 is becoming more popular and iOS 8 may help this process along.

HTML5 development poised to rise, Apple responsible

Aptara Editorial | Posted on October 6, 2014

HTML5 is progressing as an app development platform, and Apple's policies are helping it grow.

A variety of new device sizes and types may soon emerge to suit niche needs.

Next smartphones and tablets may be heavily specialized

Aptara Editorial | Posted on October 6, 2014

The mobile market may soon splinter and specify, incorporating more unique device sizes and software configurations.