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Insights & Events - Latest Thinking

Insights & Events

Latest Thinking

Read our take on industry news. Discover what our technology gurus have to say about where the industry is headed and how you can apply their knowledge to improve your operations.


Aptara Editorial | Posted on December 18, 2014
With training now indispensable, companies may embrace eLearning for its compressed and efficient potential.

ELearning is a rising star of the HR world because it represents a different, more efficient paradigm than legacy training.

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Corporate Learning & Performance, Educational Publishing
Demonstrating the many players still involved in the mobile space, here are the next steps from BlackBerry and Microsoft.

Smartphone development goes on beyond Android, iOS

Aptara Editorial | Posted on December 17, 2014

As a reminder that the smartphone market is more than a two-horse race, companies beyond Apple and Google have been making moves lately.

The way B2B officials perform research has increased content's utility.

Content gaining importance as B2B buyer profiles change

Aptara Editorial | Posted on December 16, 2014

The rise in B2B content's importance has a clear link to a new shape for the sales funnel.

2014 was a big year for smartphone evolution, and 2015 is likely to take a similar course.

Smartphone development: A look back, a look forward

Aptara Editorial | Posted on December 16, 2014

Smartphones are coming off a year of evolution and are poised for another.

Web apps may be jumping from small screens to home TVs.

Amazon announcement shows HTML5's versatility

Aptara Editorial | Posted on December 13, 2014

HTML5 is becoming a lingua franca of the Web app device world.

What do eBooks mean today and where are they headed?

EBooks present and future: An expert's view

Aptara Editorial | Posted on December 12, 2014

Here's an overview of what eBooks are and what they mean to publishers, courtesy of a presentation by Aptara's own Iris Febres.

It's been a complicated year for tablet sales and use.

Next steps for tablet market point to new use patterns

Aptara Editorial | Posted on December 12, 2014

It's a confusing time for the tablet market, but there are a few clear indications of the way forward.

B2B content readers want materials that will answer their questions.

Content for businesses and consumers drawing closer together

Aptara Editorial | Posted on December 11, 2014

B2B and B2C content have more in common than some in the industry understand, and fierce competition for buyers' eyes may be brewing.

Mobile is a great channel for informational content, and may soon be the primary one.

Mobile content delivery makes sense for modern consumers

Aptara Editorial | Posted on December 10, 2014

What kind of information is good for mobile distribution? Just about everything is fair game.

HTML5 support from major IT players points to its continued relevance.

Tech development further enhancing HTML5's prospects

Aptara Editorial | Posted on December 10, 2014

Software ecosystem changes need to come from many sources to stick. That is just how the support for HTML5 is building.

Delivering compelling B2B content means thinking ahead.

B2B content will have to be valuable, mobile-friendly

Aptara Editorial | Posted on December 7, 2014

Organizations working on B2B content should think one step ahead of industry trends.