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Insights & Events - Latest Thinking

Insights & Events

Latest Thinking

Read our take on industry news. Discover what our technology gurus have to say about where the industry is headed and how you can apply their knowledge to improve your operations.

 

Aptara Editorial | Posted on August 18, 2014
ELearning suits today's workers, and the data proves it.

The benefits of eLearning are becoming evident in recent research results.

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Corporate Learning & Performance, Educational Publishing
Digital training methods should be compelling to keep users engaged.

Well-designed eLearning solutions keep employees engaged

Aptara Editorial | Posted on August 15, 2014

There is ample incentive to develop compelling eLearning scenarios.

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Compelling B2B assets will create a bond of trust.

Relevant, interesting B2B content is a must

Aptara Editorial | Posted on August 14, 2014

Creating compelling B2B assets is vital. Dry content is less valuable, even in technical fields.

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Content consumption has gone mobile, so development must follow suit.

Elements of compelling mobile

Aptara Editorial | Posted on August 14, 2014

Developing a content strategy that shuns mobile is out of step with the times.

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When it comes to content production, IP is a vital element.

Asset intellectual property: An in-demand topic

Aptara Editorial | Posted on August 14, 2014

Intellectual property and rights clearance are complex and evolving issues for businesses.

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What goes into great B2B messages? Simplicity may be surprisingly compelling.

Embracing essential knowledge in B2B outreach

Aptara Editorial | Posted on August 11, 2014

Compelling content may be simpler than the standard, not more complicated.

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Data from everyday IT products could empower eLearning.

Digital learning spreading to new devices

Aptara Editorial | Posted on August 11, 2014

What's next for eLearning? Embedded sensors in tech products could provide a source of valuable data.

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Interactivity is a cut above static downloads.

Interactive content delivers unique benefits

Aptara Editorial | Posted on August 8, 2014

Deploying interactive materials can make a marketing message more palatable and engaging.

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Developing an optimal eLearning solution means maximizing its appeal.

Maximizing advanced eLearning

Aptara Editorial | Posted on August 7, 2014

Advanced eLearning is available today. Skimping on functionality is unnecessary and risky.

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When software companies battle for tablet dominance, all users of the devices are the big winners.

Software and device producers making office tablets worthwhile

Aptara Editorial | Posted on August 5, 2014

The tablet is now a cornerstone office device. Recent moves by IT titans have confirmed this fact.

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Going Digital

Shannon Gattens, Aptara | Posted on August 4, 2014

There are many unique benefits to converting courses to an online format.

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