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Insights & Events - Latest Thinking

Insights & Events

Latest Thinking

Read our take on industry news. Discover what our technology gurus have to say about where the industry is headed and how you can apply their knowledge to improve your operations.


Aptara Editorial | Posted on July 28, 2014
The next generation of enterprise apps may be viewed on iPads.

How's the iPad as a business device? Surprisingly robust.

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Professional Publishing, Mobile Readiness, Information Technology, B2B Publishing
What kind of content should businesses pass to their B2B prospects?

New B2B content objective: Build relationships

Aptara Editorial | Posted on July 28, 2014

Perfecting content marketing in the B2B space may mean changing strategies.

Securing B2B attention requires a focused team effort.

Designing eBooks to win over clients

Aptara Editorial | Posted on July 25, 2014

The best practices of eBook creation demand coordination and constant relevance.

It's important that employees have the information they need in a relevant and compliant form.

Internal content necessity: Updated employee handbooks

Aptara Editorial | Posted on July 24, 2014

No matter the industry in question, it's important to have a compliant and effective handbook serving employees.

Gamified philosophy can ease eLearning acceptance.

Employee eLearning: Gamification, not games

Aptara Editorial | Posted on July 22, 2014

Your training strategies don't have to be game-like to embrace the helpful principles of gamification.

How will content and devices form a whole new office environment?

Office mobility: A complete transformation

Aptara Editorial | Posted on July 21, 2014

More mobile offices can succeed on levels both functional and cultural.

Research confirms: Mobile devices are a positive presence in the office.

Support for business mobile tech notably high

Aptara Editorial | Posted on July 21, 2014

Mobile devices are proving their worth in the workplace, and they serve as effective delivery mediums for eLearning content.

How users interact with digital experiences is an important point to consider.

Digital experiences falter without great user interfaces

Aptara Editorial | Posted on July 18, 2014

User experience is a key consideration when creating apps and other interactive content, no matter the audience.

A new distribution alliance may reshape the office mobility market.

IBM/Apple deal set to reshape office device use

Aptara Editorial | Posted on July 16, 2014

B2B content developers take note: A new corporate partnership may be about to upset the balance of power.

HTML5 is nearing certification by the World Wide Web Consortium.

HTML5 close to W3C certification

Aptara Editorial | Posted on July 16, 2014

The HTML5 standard is progressing toward a "recommendation" state, and could be there by the end of the year.

Which tablet OS will become the preferred choice? All the options have their merits.

Tablet operating systems all show unique strengths

Aptara Editorial | Posted on July 16, 2014

Where's the tablet market heading, in terms of best operating systems for everyday use?