Search form

Insights & Events - Latest Thinking

Insights & Events

Latest Thinking

Read our take on industry news. Discover what our technology gurus have to say about where the industry is headed and how you can apply their knowledge to improve your operations.


Aptara Editorial | Posted on February 26, 2015
A recent Google move is yet another demonstration that HTML5 is the lingua Franca of the online space.

Google's recent moves regarding ads show that to reach a wide audience digitally, it may be time to ditch Flash in favor of HTML5.

Read More
Digital Content Development, Information Technology, B2B Publishing, Professional Publishing, Consumer & Trade Publishing
Consumers may soon be selling their phones after as little as one year, filling the market with advanced hardware.

New buying trends change smartphone ownership stats

Aptara Editorial | Posted on February 24, 2015

When deciding what types of smartphones are likely to receive their content, companies need to consider the growing market for used devices that are still relatively new.

Rich content is always welcomed by B2B buyers.

In B2B spaces, content richness draws buyers' eyes

Aptara Editorial | Posted on February 24, 2015

Creating strong content is a persistent objective for B2B organizations due to its unique ability to get a point across.

In a mobile-first world, content that does not work with these devices could be pushed aside.

Mobile-first content landscape poised to persist

Aptara Editorial | Posted on February 23, 2015

The argument for mobile content optimization is straightforward: The use of these devices is accelerating at such a rate that they will soon be primary, not secondary, portals.

What if tablets are following the PC model, not smartphone trends?

Tablet trends may demand further study

Aptara Editorial | Posted on February 19, 2015

The tablet may be miscast as a counterpart to smartphones. Maybe these devices are more like PCs.

Interesting information trumps repetitive ads.

B2B content could be popular with ad-weary browsers

Aptara Editorial | Posted on February 18, 2015

Digital content can be an antidote to more blatant marketing, and it works just as well in the B2B world as B2C.

Mobile operating systems are highly compatible with HTML5 and improving with new releases.

Mobile browsers increasing HTML5 compatibility

Aptara Editorial | Posted on February 17, 2015

Compatibility with HTML5 is a common feature of a plethora of mobile operating systems.

The future device market's changes may be mostly superficial.

Next generation of mobile devices to be different, compelling

Aptara Editorial | Posted on February 17, 2015

The future of mobile may involve shifting device scales and generally similar solutions working with the hardware.

Valuable B2B content is now available from anywhere.

B2B buyers prefer mobile-friendly content

Aptara Editorial | Posted on February 16, 2015

The world of B2B content marketing has become more mobile-centric. This is an unsurprising development, considering general moves in technology.

Even if manuscripts are not created in HTML5, publishing them via this language may be advantageous.

HTML5 can transform eBooks even if authors don't code

Aptara Editorial | Posted on February 16, 2015

With the right workflow processes in place, companies can get eBook advantages out of HTML5.

When it comes to visual content, HTML5 is the standard for sources such as The New York Times.

Seeking new functionality, New York Times opts for HTML5

Aptara Editorial | Posted on February 10, 2015

Another endorsement of HTML5 comes in the form of The New York Times' new video strategy.