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Insights & Events - Latest Thinking

Insights & Events

Latest Thinking

Read our take on industry news. Discover what our technology gurus have to say about where the industry is headed and how you can apply their knowledge to improve your operations.


Aptara Editorial | Posted on September 18, 2014
Addressing questions is more important than selling when creating helpful content.

Content developed for marketing should understand what clients want rather than delivering a blatant sales pitch.

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Digital Content Development, B2B Publishing, Professional Publishing

Worldwide smartphone use on track for huge year

Aptara Editorial | Posted on September 16, 2014

With prices dropping and screens expanding, smartphone shipments are still huge, despite the adoption that has already occurred.

Maximizing the value of B2B content may seem difficult, but not doing so is a waste.

Many businesses need better B2B content strategies

Aptara Editorial | Posted on September 16, 2014

Immature practices are holding some companies back from reaching their B2B content marketing potential.

Where has eLearning been, where is it going?

ELearning's recent development tied to long history

Aptara Editorial | Posted on September 15, 2014

Thinking of how eLearning got to the present and where it's going can inspire confidence in this methodology.

Just when it appears the office smartphone space is calming, new and old aspirants alike step up.

Enterprise mobility: Not a one-horse race

Aptara Editorial | Posted on September 11, 2014

The smartphone hardware, OS and management suite spaces are not yet settled.

It's important to think about what the goals of B2B content are.

B2B marketing content has unique objectives

Aptara Editorial | Posted on September 11, 2014

Marketing to B2B prospects requires a unique mix of materials and information.

The future is now revealed courtesy of Apple and other device-makers.

Next generation of mobile IT solidifies as Apple announces products

Aptara Editorial | Posted on September 9, 2014

The course of enterprise IT is now charted at Apple press events.

Mobile devices are everywhere, and leaders ignore them at their own peril.

Marketing content going mobile en masse

Aptara Editorial | Posted on September 8, 2014

Mobile use has become a fact of life in both the B2B and B2C spaces. This means not tailoring content to varied devices is a potential weak link in marketing strategy.

ELearning best practices are sensible, but organizations must focus on acquiring them.

New training priorities emerge through eLearning

Aptara Editorial | Posted on September 7, 2014

Determining how best to deploy eLearning is critical and a little different from what organizations are used to.

Both external marketing and internal efficiency benefit from mobile device use.

Mobile devices becoming internal and external priorities

Aptara Editorial | Posted on September 5, 2014

Internal and external processes are both being integrated with advanced mobility.

There are best practices emerging to ensure eLearning stays engaging.

ELearning's balance: Freedom and monitoring

Aptara Editorial | Posted on September 4, 2014

With eLearning proving popular, it's time to drill down and discover just what makes these projects succeed.