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Insights & Events - Latest Thinking

Insights & Events

Latest Thinking

Read our take on industry news. Discover what our technology gurus have to say about where the industry is headed and how you can apply their knowledge to improve your operations.


Aptara Editorial | Posted on November 20, 2014
The future of B2B content is promising, and it will bring changes.

B2B content is set to evolve. Companies have to ensure they aren't left behind.

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Digital Content Development, B2B Publishing
Content should work on both mobile and PC platforms to be considered really accessible.

Mobile-friendly content creation must cross platforms

Aptara Editorial | Posted on November 19, 2014

Just PC? Just mobile? Both concepts may pale when placed against flexible adaptive content.

Valuable and informative B2B content has never been more prominent than now.

B2B marketers finding continuous value in content

Aptara Editorial | Posted on November 16, 2014

Content has reached a high point in the B2B space. It is now expected and thus required.

Mobile use in offices follows unique patterns.

Enterprise mobility: A different world than consumer usage

Aptara Editorial | Posted on November 14, 2014

The same devices and operating systems rule the business and consumer worlds, but the percentages are different in the professional world.

Digital training doesn't have to feel impersonal.

ELearning that retains a 'live' feel holds value

Aptara Editorial | Posted on November 12, 2014

If an eLearning platform is strong and well-managed, there is no need for it to alienate workers.

Web work on HTML5 content can begin in earnest now - if it hasn't already!

Experts offer reminders that HTML5 is already widely used

Aptara Editorial | Posted on November 11, 2014

Experts in HTML5 know that the official recommendation status is actually just the latest indication of the technology's preeminence.

The morale benefits of training may be enhanced through the presence of eLearning.

ELearning solutions poised to help employee motivation

Aptara Editorial | Posted on November 7, 2014

Training programs can keep staff members happy. The ways in which this happens highlight the role of eLearning today.

Support for mobility from carriers and developers has been strong, likely extending its popularity further.

Mobile device success spurs further development

Aptara Editorial | Posted on November 6, 2014

The existing popularity of mobile is leading to investments that could perpetuate that same prominence.

Mobile devices are so common in offices today, B2B content providers must not skip them.

Mobile now a B2B must

Aptara Editorial | Posted on November 6, 2014

The mobile market is too huge for B2B content producers to ignore.

What's next for development in the era of finalized HTML5?

HTML5 content enters new era

Aptara Editorial | Posted on November 4, 2014

Now that the W3C has changed its stance on releasing a finalized version of the HTML5 recommendation, it's time to see what comes next.

How will consumers reach mobile content in the next few years?

Classic app model already seems outdated

Aptara Editorial | Posted on October 31, 2014

Furthering the idea that Web apps may be a good way to reach mobile users, experts recently explained the current app model looks shaky going forward.