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Insights & Events - Latest Thinking

Insights & Events

Latest Thinking

Read our take on industry news. Discover what our technology gurus have to say about where the industry is headed and how you can apply their knowledge to improve your operations.


Aptara Editorial | Posted on September 29, 2014
Compelling branded materials such as mobile-ready magazines are emerging.

Rich, compelling content and mobile-friendly formatting are driving brand awareness campaigns.

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Professional Publishing, Mobile Readiness, B2B Publishing, Digital Content Development, Professional Publishing
Mobility is becoming a natural office feature.

Enterprise mobility's future becoming clear

Aptara Editorial | Posted on September 29, 2014

Mobility is making its presence felt through immense promise and employee preference.

Professionals today are just as mobile as consumers.

B2B marketing now largely mobile

Aptara Editorial | Posted on September 29, 2014

B2B marketers are looking to connect with their prospects, and today that means going mobile.

Employees should possess a wide variety of skills.

New employee training priority: Diverse skill sets

Aptara Editorial | Posted on September 25, 2014

With the ease of eLearning, it could be time to teach workers skills beyond their core competencies.

Just about every service a consumer could want is now available across ecosystems, making cross-platform strategies vital.

Tomorrow's mobile landscape: All devices at once

Aptara Editorial | Posted on September 24, 2014

The mobile ecosystem today offers choice to users as a matter of course. How can content producers craft offerings that are accessible and shareable in such a setting?

Looking for signs of a diverse device environment? Just ask Microsoft.

Microsoft Predicts, Embraces Diverse Mobile OS Environment

Aptara Editorial | Posted on September 23, 2014

Microsoft announcements indicate there is no such thing as a one-vendor mobile ecosystem anymore.

HTML5 is opening up new platforms for developers.

HTML5 presents platform-spanning development option

Aptara Editorial | Posted on September 23, 2014

The differences between HTML5 and Flash are presenting options to leaders, and multi-platform expansion favors the former.

Creating compelling mobile content means reducing clicks and embracing many device types.

Marketing content: Remember mobile or lose relevance

Aptara Editorial | Posted on September 19, 2014

It's unwise to avoid the admittedly challenging and fragmented mobile market when designing external content.

Addressing questions is more important than selling when creating helpful content.

Marketing content: What do viewers really want?

Aptara Editorial | Posted on September 18, 2014

Content developed for marketing should understand what clients want rather than delivering a blatant sales pitch.


Worldwide smartphone use on track for huge year

Aptara Editorial | Posted on September 16, 2014

With prices dropping and screens expanding, smartphone shipments are still huge, despite the adoption that has already occurred.

Maximizing the value of B2B content may seem difficult, but not doing so is a waste.

Many businesses need better B2B content strategies

Aptara Editorial | Posted on September 16, 2014

Immature practices are holding some companies back from reaching their B2B content marketing potential.