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Insights & Events - Latest Thinking

Insights & Events

Latest Thinking

Read our take on industry news. Discover what our technology gurus have to say about where the industry is headed and how you can apply their knowledge to improve your operations.


Aptara Editorial | Posted on August 26, 2014
BYOD is making organizations prioritize new types of approaches.

BYOD is on the rise, making certain policies and strategies more important than ever before.

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Digital Content Development, Information Technology
Developing powerful flexible marketing content will be a B2B and B2C objective.

Next generation of promotional content will be mobile

Aptara Editorial | Posted on August 25, 2014

Content created for marketing purposes is evolving to suit modern buyers.

The future of enterprise mobility looks bright, and its approaching quickly.

Expert: Mobile resistance may be unfounded

Aptara Editorial | Posted on August 22, 2014

The enterprise mobile revolution is on its way, though some leaders are still hesitant.

Mobility is a persistent trend with no signs of falling off.

Mobile expansion brings content development urgency

Aptara Editorial | Posted on August 20, 2014

Developing quality apps and other mobile content has become vital in recent years as the medium has gained traction - a new Oracle study shows how far workplaces have come.

Research into how the brain works shows which eLearning features are most important.

ELearning should be challenging to be compelling

Aptara Editorial | Posted on August 20, 2014

Researchers have dug deep into the relatively young field of eLearning to determine what makes some programs so successful. The benefits of these deployments may go beyond the expected.

ELearning suits today's workers, and the data proves it.

ELearning's benefits becoming clear

Aptara Editorial | Posted on August 18, 2014

The benefits of eLearning are becoming evident in recent research results.

Digital training methods should be compelling to keep users engaged.

Well-designed eLearning solutions keep employees engaged

Aptara Editorial | Posted on August 15, 2014

There is ample incentive to develop compelling eLearning scenarios.

Compelling B2B assets will create a bond of trust.

Relevant, interesting B2B content is a must

Aptara Editorial | Posted on August 14, 2014

Creating compelling B2B assets is vital. Dry content is less valuable, even in technical fields.

Content consumption has gone mobile, so development must follow suit.

Elements of compelling mobile

Aptara Editorial | Posted on August 14, 2014

Developing a content strategy that shuns mobile is out of step with the times.

When it comes to content production, IP is a vital element.

Asset intellectual property: An in-demand topic

Aptara Editorial | Posted on August 14, 2014

Intellectual property and rights clearance are complex and evolving issues for businesses.

What goes into great B2B messages? Simplicity may be surprisingly compelling.

Embracing essential knowledge in B2B outreach

Aptara Editorial | Posted on August 11, 2014

Compelling content may be simpler than the standard, not more complicated.