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Insights & Events - Latest Thinking

Insights & Events

Latest Thinking

Read our take on industry news. Discover what our technology gurus have to say about where the industry is headed and how you can apply their knowledge to improve your operations.


Aptara Editorial | Posted on October 31, 2014
How will consumers reach mobile content in the next few years?

Furthering the idea that Web apps may be a good way to reach mobile users, experts recently explained the current app model looks shaky going forward.

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Mobile Readiness, Information Technology
B2B content is a rich way to convey information.

B2B content exists to spread valuable information

Aptara Editorial | Posted on October 31, 2014

B2B leaders need to think up solid objectives for their content strategies then create solutions that meet their potential buyers' needs.

HTML5 is now complete and ready to power companies' Web content.

W3C's HTML5 recommendation published

Aptara Editorial | Posted on October 29, 2014

It's official - the ink is dry on HTML5 as a recommendation-level Web language.

Content marketing is tough and deserves high-level oversight.

B2B content producers benefit from organized plans

Aptara Editorial | Posted on October 28, 2014

The content marketing world is varied, complex and worth focus and planning.

It's time for developers to decide the competition between HTML5 and Flash.

HTML5 rising: Showdown imminent with Flash

Aptara Editorial | Posted on October 28, 2014

It's time for content developers to give HTML5 a serious look alongside longtime stalwart Flash.

Tablets are extending their demographic reach to elderly users, thanks to the AARP.

Tablet market stretching its demographic reach

Aptara Editorial | Posted on October 28, 2014

Who do tablet-based materials reach? The answer may be more broad than leaders realize, as even the AARP has entered the tablet business.

Magazines are now a digital resource, and the potential of this shift is intriguing.

Digital magazines: A growing, changing market

Aptara Editorial | Posted on October 23, 2014

The digital magazine is a new format with a great deal of promise.

Data from mobile carriers may hold tablet insights.

Cell connection numbers show tablets' expanding reach

Aptara Editorial | Posted on October 22, 2014

Data from wireless carriers shows how deeply the interest in tablets runs in the consumer world.

ELearning can offer employees a highly positive experience through new functionality.

ELearning undergoing rapid evolution

Aptara Editorial | Posted on October 21, 2014

ELearning can make training engaging and valuable in new ways.

Content marketing fits near the beginning of the B2B sales funnel.

B2B marketers seek purposeful content, strong organization

Aptara Editorial | Posted on October 20, 2014

When it comes to B2B sales, content has an important and unique role to play.

It's a curious moment for tablets.

Apple strikes against lagging sales rates with new iPads

Aptara Editorial | Posted on October 17, 2014

The curious state of the tablet market is in Apple's sights as the tech giant launches its latest iPads.