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Insights & Events - Latest Thinking

Insights & Events

Latest Thinking

Read our take on industry news. Discover what our technology gurus have to say about where the industry is headed and how you can apply their knowledge to improve your operations.


Aptara Editorial | Posted on October 20, 2014
Content marketing fits near the beginning of the B2B sales funnel.

When it comes to B2B sales, content has an important and unique role to play.

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Digital Content Development, B2B Publishing
It's a curious moment for tablets.

Apple strikes against lagging sales rates with new iPads

Aptara Editorial | Posted on October 17, 2014

The curious state of the tablet market is in Apple's sights as the tech giant launches its latest iPads.

By adding eLearning elements, organizations can change up their training capabilities.

Presence of eLearning tools can change training strategies

Aptara Editorial | Posted on October 16, 2014

ELearning is being used to stretch the value of companies' training operations.

Tablets' long functional lives may lead to continuous usage.

Mobile device future: Slowing sales, continued omnipresence

Aptara Editorial | Posted on October 14, 2014

The tablet market's prevalence may be much greater than shipment numbers indicate.

Small computer? Big smartphone? Where does the tablet fall?

Tablet content presents a unique case

Aptara Editorial | Posted on October 9, 2014

What is a tablet, mobile or PC? And how does that affect promotional content developed for these devices?

The future of content distribution seems poised to include HTML5.

HTML5 benefits outshining limitations

Aptara Editorial | Posted on October 8, 2014

HTML5 is overcoming its remaining limitations to offer a better way to distribute content.

Working with HTML5 is becoming more popular and iOS 8 may help this process along.

HTML5 development poised to rise, Apple responsible

Aptara Editorial | Posted on October 6, 2014

HTML5 is progressing as an app development platform, and Apple's policies are helping it grow.

A variety of new device sizes and types may soon emerge to suit niche needs.

Next smartphones and tablets may be heavily specialized

Aptara Editorial | Posted on October 6, 2014

The mobile market may soon splinter and specify, incorporating more unique device sizes and software configurations.

Making B2B deals can become easier when assisted by content.

B2B marketing succeeds through careful content curation

Aptara Editorial | Posted on October 3, 2014

The desire for B2B content is pressing, but so is the need to keep it relevant and on-brand.

Microsoft may be returning to the enterprise mobility space.

Windows 10 adds twists to enterprise mobility

Aptara Editorial | Posted on October 1, 2014

Microsoft's newest operating system announcement seems poised to impact the enterprise mobility status quo.

Branded content will soon be strong enough to consistently earn eyes without hiding its nature at all.

'Corporate journalism' and the future of rich promotional content

Aptara Editorial | Posted on October 1, 2014

Branded content is poised to become a huge priority for many organizations.