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Insights & Events - Latest Thinking

Insights & Events

Latest Thinking

Read our take on industry news. Discover what our technology gurus have to say about where the industry is headed and how you can apply their knowledge to improve your operations.

 

Aptara Editorial | Posted on November 26, 2014
Mobility has led to a whole new mindset. Devices are now more popular than TV.

Mobile devices have changed consumer culture, meaning that information not viewable on smartphones and tablets has low visibility.

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Professional Publishing, Mobile Readiness, Information Technology, Consumer & Trade Publishing
EBooks in the B2B space have a special role to fulfill.

Free information a major B2B advantage

Aptara Editorial | Posted on November 25, 2014

A B2B eBook given for free may deliver far better rewards than one sold for money.

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The mobile Web is now increasingly being powered by HTML5.

Mobile Web progress casts HTML5 in good light

Aptara Editorial | Posted on November 25, 2014

Developments from both Apple and Google point to a bright future for HTML5-powered mobile content development.

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There is a commendable flexibility to the way digital training works.

ELearning era means new training possibilities

Aptara Editorial | Posted on November 23, 2014

Contemporary IT has given companies more training flexibility.

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The future of B2B content is promising, and it will bring changes.

B2B content will evolve to favor visuals, mobility

Aptara Editorial | Posted on November 20, 2014

B2B content is set to evolve. Companies have to ensure they aren't left behind.

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Content should work on both mobile and PC platforms to be considered really accessible.

Mobile-friendly content creation must cross platforms

Aptara Editorial | Posted on November 19, 2014

Just PC? Just mobile? Both concepts may pale when placed against flexible adaptive content.

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Valuable and informative B2B content has never been more prominent than now.

B2B marketers finding continuous value in content

Aptara Editorial | Posted on November 16, 2014

Content has reached a high point in the B2B space. It is now expected and thus required.

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Mobile use in offices follows unique patterns.

Enterprise mobility: A different world than consumer usage

Aptara Editorial | Posted on November 14, 2014

The same devices and operating systems rule the business and consumer worlds, but the percentages are different in the professional world.

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Digital training doesn't have to feel impersonal.

ELearning that retains a 'live' feel holds value

Aptara Editorial | Posted on November 12, 2014

If an eLearning platform is strong and well-managed, there is no need for it to alienate workers.

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Web work on HTML5 content can begin in earnest now - if it hasn't already!

Experts offer reminders that HTML5 is already widely used

Aptara Editorial | Posted on November 11, 2014

Experts in HTML5 know that the official recommendation status is actually just the latest indication of the technology's preeminence.

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The morale benefits of training may be enhanced through the presence of eLearning.

ELearning solutions poised to help employee motivation

Aptara Editorial | Posted on November 7, 2014

Training programs can keep staff members happy. The ways in which this happens highlight the role of eLearning today.

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