Insights & Events - Latest Thinking

Insights & Events

Latest Thinking

Read our take on industry news. Discover what our technology gurus have to say about where the industry is headed and how you can apply their knowledge to improve your operations.

 

Aptara Corp | Posted on October 17, 2017

“Education in the light of present-day knowledge and need calls for some spirited and creative innovations both in the substance and the purpose of current pedagogy.”- Anne Sullivan

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Digital Content Development, Educational Publishing, Professional Publishing, Publishing
Training is undoubtedly one of the most important investments an organization makes. But ensuring high ROI requires a strategic approach to spend management.

Making the most of training investments

Aptara Editorial | Posted on December 15, 2016

Training is undoubtedly one of the most important investments an organization makes. But ensuring high ROI requires a strategic approach to spend management.

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There are certain strategies and elements that make microlearning programs effective.

4 ways to maximize microlearning effectiveness

Aptara Editorial | Posted on December 15, 2016

There are certain strategies and elements that make microlearning programs effective.

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As eLearning tools and techniques become more accessible, intelligent and agile, it is starting to reshape the way we think about and approach education.

How technology is fueling the learning transformation

Aptara Editorial | Posted on December 6, 2016

As eLearning tools and techniques become more accessible, intelligent and agile, it is starting to reshape the way we think about and approach education.

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Social media has given rise to video and greatly transformed the world of digital publishing and content creation and distribution.

Social, mobile, video and the future of digital content

Aptara Editorial | Posted on December 6, 2016

Social media has given rise to video and greatly transformed the world of digital publishing and content creation and distribution.

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When designing and developing a microlearning course, there are some key aspects that should be prioritized.

3 components of a successful microlearning course

Aptara Editorial | Posted on November 29, 2016

When designing and developing a microlearning course, there are some key aspects that should be prioritized. 

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App development and digital content projects should be outsourced to companies that specialize in providing innovative IT solutions.

Critical content and technology projects to outsource

Aptara Editorial | Posted on November 29, 2016

App development and digital content projects should be outsourced to companies that specialize in providing innovative IT solutions. 

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Educational publishing has been upended by digital and interactive technologies.

The evolution of interactive eBooks in education

Aptara Editorial | Posted on October 10, 2016

Educational publishing has been upended by digital and interactive technologies.

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Companies must keep pace with the ever-evolving field of digital content marketing.

Why more businesses are outsourcing digital content creation

Aptara Editorial | Posted on October 5, 2016

Companies must keep pace with the ever-evolving field of digital content marketing.

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Companies that rely on outdated, run-of-the-mill strategies for training programs are at a severe disadvantage.

Using predictive analytics and big data for training advantage

Aptara Editorial | Posted on September 29, 2016

Companies that rely on outdated, run-of-the-mill strategies for training programs are at a severe disadvantage.

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Analyzing the right sets of data can help marketers create a better content strategy.

Using data to improve digital content marketing

Aptara Editorial | Posted on September 27, 2016

The success of digital content marketing hinges on the use of big data.

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