B2B Publishing

Making the most of training investments

Aptara Editorial | Posted on 15th Dec 2016

Training is undoubtedly one of the most important investments an organization makes. But ensuring high ROI requires a strategic approach to spend management.

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With B2B Publishing, digital innovation is key

Aptara Editorial | Posted on 14th Sep 2016

As B2B publishers move toward digital content development, they must utilize the technological skills and services of specialists to ensure effective process and delivery.

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Publishing world approaching new digital paradigm

Aptara Editorial | Posted on 11th Mar 2015

The transition to publishing content digitally may go differently for various industries, but seems poised to affect every type of company.

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Mobile-first content landscape poised to persist

Aptara Editorial | Posted on 23rd Feb 2015

The argument for mobile content optimization is straightforward: The use of these devices is accelerating at such a rate that they will soon be primary, not secondary, portals.

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