Consumer & Trade Publishing

Making the most of training investments

Aptara Editorial | Posted on 15th Dec 2016

Training is undoubtedly one of the most important investments an organization makes. But ensuring high ROI requires a strategic approach to spend management.

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With B2B Publishing, digital innovation is key

Aptara Editorial | Posted on 14th Sep 2016

As B2B publishers move toward digital content development, they must utilize the technological skills and services of specialists to ensure effective process and delivery.

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Mobile users embracing new device shapes

Aptara Editorial | Posted on 11th Mar 2015

The rise of in-between mobile devices, neither pure phone nor total tablet, could dictate the next wave of content production.

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Publishing world approaching new digital paradigm

Aptara Editorial | Posted on 11th Mar 2015

The transition to publishing content digitally may go differently for various industries, but seems poised to affect every type of company.

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New buying trends change smartphone ownership stats

Aptara Editorial | Posted on 24th Feb 2015

When deciding what types of smartphones are likely to receive their content, companies need to consider the growing market for used devices that are still relatively new.

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Mobile-first content landscape poised to persist

Aptara Editorial | Posted on 23rd Feb 2015

The argument for mobile content optimization is straightforward: The use of these devices is accelerating at such a rate that they will soon be primary, not secondary, portals.

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