In the News Archive

Firms neglecting digital content development, missing marketing opportunities

Some of the U.K.'s largest firms are off to a slow start in digital content production and optimization, leaving significant marketing opportunities on the table.

May 16, 2012

Digital publishers could see color Kindle this year

A new Kindle with color E Ink could attract new readers, and digital publishers to the Amazon platform.

May 14, 2012

Why digital publishers need to be following the iPad mini rumors

With tablets already encroaching on the space occupied by dedicated eReaders, the smaller form factor and reduced price tag of the iPad mini could catapult Apple to the head of the eBook market.

May 13, 2012

E-Book publishing offers new avenue for customer engagement

With some of the more common digital marketing tactics still failing to align with consumer expectations, original eBook publishing could be a smart path for companies to explore.

May 10, 2012

Ad agencies seeking greater transparency from digital publishers

Ad agencies are looking for a clear return on investment before partnering with digital publishers focused on the tablet platform.

May 8, 2012

Nurses incorporating eLearning solutions into cancer treatments

Medical administrators can leverage eLearning solutions to directly educate patients, as well as the clinical staff that serve them.

May 7, 2012

Tablets quickly closing the gap on dedicated eReaders

Tablets are gaining ground on dedicated eReaders as the platform of choice among consumers, but Amazon and Barnes & Noble are still in the driver's seat.

May 4, 2012

NFC-enabled Nook could save B&N storefronts in era of eBook publishing

Barnes & Noble is hoping to keep its physical storefronts relevant in the era of eBook publishing with an ambitious new move.

May 4, 2012

Educational Apps on iPads to Make Learning Easier

Dev Ganesan, CEO of Aptara, comments on the implications of the iPad's introduction in India.

May 3, 2012

UK publishers receive welcome push from digital sales

This week, the Publishers Association released its annual review of industry statistics, painting a clear picture of the expanded role digital content production is playing within many publishing houses.

May 3, 2012

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