Acquire the title. Edit the manuscript. Design the cover and interior. Compose and print the book. Ship it to bookstores and market it . . .

The traditional ink-and-paper, brick-and-mortar publishing model is evolving—and a new one has emerged. Simultaneously, the ease and popularity of self-publishing has made it harder to attract and keep good authors.

Publishers need to add (digital) value.

Content, technology, and strategy

Digital publishing requires more than great content—it requires a great digital publishing strategy.

Going digital means giving your readers the content they desire in the format they choose—and they are demanding more and more choices.

Are they paper-favoring traditionalists who don’t want their reading experience disturbed by distracting enhancements? Do they own a Kindle or eInk device so they can read in the sunlight? Are they iPad loyalists? Your digital content must be adaptable to any and every delivery channel.

We do digital.

Aptara’s content strategists bring broad, industry-specific knowledge of workflows and publishing business operations to trade and consumer publishers.

Our content solutions help the world’s 10 largest publishers uncover new revenue opportunities in a market of ever-expanding technology—and competitors.

From printed books to fully engaging and interactive eBooks for tablets and eReaders, Aptara efficiently creates, enriches, packages, and delivers your content how, when, and where your readers want it.