Sriram leads Aptara’s Digital Solutions Group, which is responsible for eBook conversion services, XML-based content transformation solutions, and digitization solutions. Sriram has extensive experience in process excellence, technology development, and business development in both services and software product spaces with cross-cultural management experience in India and the United States. Sriram came to Aptara from Amazon, where he set up several mission critical teams supporting the Kindle content store and was responsible for operations, process excellence, vendor management, and technology development, among other areas. Prior to Amazon, Sriram was a management consultant with PRTM, a premiere strategy consulting firm, advising Fortune 500 clients on product strategy and innovation. Sriram was also a principal engineer at Webtrends in the web analytics domain. He holds a bachelor’s degree in engineering from IIT Kharagpur in India, a master’s degree in transportation operations research from the University of Delaware, and an MBA in finance and strategy from Cornell University.