The world’s premiere search engine offers a digital distribution platform for Android applications and an online electronics and digital media store for apps, music, magazines, books, and movies.
To increase digital magazine sales via its media store, the search engine leader needed to augment its existing inventory of magazine titles. To do so, company representatives approached print-only magazine publishers and offered to create digital versions of their publications in exchange for the rights to distribute them; the sales revenue would then be shared.
To execute this strategy, the search engine needed an expert digital production partner to convert magazines in more than 20 languages to an interactive digital format.
The company chose Aptara to create searchable digital versions of the print magazines. The Aptara digital solutions team:
Their new digital magazine production solution: