Whether in the B2B or B2C sector, content releases are being trusted to produce exciting results.
The workplace is no different from the consumer space. Mobile devices are top media platforms in each realm.
Google's recent moves regarding ads show that to reach a wide audience digitally, it may be time to ditch Flash in favor of HTML5.
When deciding what types of smartphones are likely to receive their content, companies need to consider the growing market for used devices that are still relatively new.
Creating strong content is a persistent objective for B2B organizations due to its unique ability to get a point across.
The argument for mobile content optimization is straightforward: The use of these devices is accelerating at such a rate that they will soon be primary, not secondary, portals.
The tablet may be miscast as a counterpart to smartphones. Maybe these devices are more like PCs.
Digital content can be an antidote to more blatant marketing, and it works just as well in the B2B world as B2C.
Compatibility with HTML5 is a common feature of a plethora of mobile operating systems.
The future of mobile may involve shifting device scales and generally similar solutions working with the hardware.