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Developing a mobile content strategy for corporate training

More businesses are turning to mobile content for training and development.

The benefits of companies converting traditional training programs onto digital channels have gained significant traction over the years. Today, using eLearning strategies to train and develop staff isn't just an option; it's the preference. Stratistics Market Research recently revealed that the global eLearning market is expected to see significant growth over the next few years, reaching a worth of $243.8 billion by 2022. Among some of the top reasons cited for this increase is that is often more affordable, accessible and effective than its traditional counterparts. 

And while business leaders may recognize the value of distributing communication materials electronically to employees, many are still struggling with how to go about it.

Companies can now access a wide range of innovative technologies and intelligent content features that significantly enhance the engagement and effectiveness level of corporate learning programs. Yet some are still settling for PDF documents, PowerPoint slides and static files for training and development. It's important that businesses understand that just because the content can be accessed from a smartphone or tablet, does not mean it is mobile-friendly. 

"Being able to open the content on a smartphone does not make it mobile-friendly."

Digitally delivering education materials, whether it is for systems or application training or something else, allows employees to access the content while on-the-go, at a time that is most convenient for them. But convenience-related reasons are just scratching the surface of the plethora of benefits that can be gleaned from implementing mobile learning strategies and custom content technologies. For example, multimedia features, such as audio and video, can enhance the materials, interactive quizzes and gamification techniques can be incorporated to spark engagement, and connecting to social media networks can facilitate collaboration.

Lack of expertise limits corporate eLearning initiatives
Clearly there is significant value in adopting a mobile content strategy for corporate training and development programs. However, as we mentioned, the issue for many isn't so much in realizing how beneficial a modernized approach can be, but, rather, how to actually make sure it is correctly implemented.

The problem is that most companies, whether it is a health care organization, law firm or financial institution, don't possess the time, tools, know-how or skills to effectively convert traditional training content onto a platform that is optimized for mobile devices.

Content production can be tedious and complex; distributors need to make sure that it translates across all devices and that it has a strong architecture. At the core of any successful, innovative and agile mobile content strategy is HTML5. This web language can help alleviate a handful of pain points many businesses experience when it comes to creating and delivering training materials on digital platforms.

HTML 5 makes it easier to take corporate training and eLearning programs to the next level.
HTML 5 makes it easier to incorporate eLearning strategies into corporate training programs.

Converting content and assets
When legacy content is contained in proprietary files (Adobe Flash, etc.), it makes it extremely difficult to recycle and reproduce it. Because propriety formats were originally created for print publishing, they are not designed to adequately support digital content features and technologies that are used for mobile learning initiatives. However, HTML5 is used as the global Web standard that is not associated with any specific application. This makes it possible for it to be translated across all browsers and devices.

By converting legacy content assets to a platform that uses a HTML5 framework, not only will businesses be able to reuse existing training materials in a more meaningful way, but they will also be able to invigorate them with mobile technologies that further enhance the effectiveness of corporate learning.

"HTML5 alleviates many pain points of converting digital content."

Formatting for small screens
Many eLearning courses and Web-based training programs that have been used to develop staff are intended for desktop computers. Users may still access the materials from a laptop or PC, but tablets and mobile phones are expected to soon replace them.

Creating and distributing digital content can be frustrating for organizations that feel the only option is to develop different versions of the content to be delivered on the various channels and platforms it is accessed on. HTML5 eliminates the need for this extra work because it embeds responsive design in a way that makes it so that the content, as well as its interactive features and multimedia, are automatically reformatted and sized to fit the screen of every device.

As online and mobile learning becomes a staple in corporate training programs, businesses are going to face increasing pressure to develop digital content strategies. Therefore, it is imperative that organizations leverage the technological tools, support and custom services that fuel eLearning initiatives.

Mobile Readiness
Corporate Learning & Performance
Digital Content Development

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