Digital content developments have radically transformed the way businesses approach their communication strategies today. Innovative systems and solutions have provided organizations with a wide range of benefits that improve their goals for not only for attracting customers and increasing user engagement, but for recruiting and retaining employees as well.
One of the latest technologies gaining adoption among content distributors is gamification. This refers to the method of delivering information that would otherwise be dense and mundane through an interactive platform that enhances engagement. The concept consists of using game-like elements and thinking in digital and mobile applications that can be leveraged for an expansive array of functions, including corporate training programs, marketing materials and eLearning.
Accelerating corporate learning and performance
The rising prominence of gamification is reaching new heights. This content technology is being used by leading tech companies to recruit top talent. For example, IT giants such as Google and Facebook are creating platforms for programmers, software engineers, mobile app developers and coders to compete in competitions to solve complex algorithm-based puzzles.
"Gamification can be used as both a marketing and recruitment strategy."
The Society of Human Resources recently reported that PricewaterhouseCoopers originally created a game-like simulation to increase brand exposure and engage college students interested in working for a similar firm. But it has since started using the technique to attract new hires.
One of PwC's recruitment executives, Noemi Biro, told the source that, since 2012, after playing the virtual game, 78 percent of surveyed students expressed a desire to work for the company. And nearly all, or 92 percent, agreed that their perspective of the organization improved after it.
By using gamification software for improving HR processes, companies are able to increase their appeal to highly skilled professionals and enhance the efficiency of the hiring process by eliminating unqualified applicants. They are also able to minimize the risk of production and financial losses often attributed to employee turnover, thus improving their bottom line. And, considering the pivotal role IT is playing in the business environment, users who take advantage of this type of recruitment content show promising signs for possessing the tech-savvy skills many HR leaders value in candidates today.
Attracting modern talent
Gamifying the recruitment field is mutually beneficial. Job seekers are able to demonstrate their skill sets in a way traditional interviews don't allow them to. By incorporating game mechanics into the content of digital applications, corporate leaders are able to offer them a unique Web-based system that allows them to give executives a more accurate and relevant example of their expertise and skills than a standard resume or aptitude test would.
Furthermore, an additional advantage of using gamification techniques in the corporate setting is that it is particularly successful among the millennial generation, an age group that now accounts for the majority of the workforce in America.
Research conducted by the Boston Consulting Group found that more than half of job seekers across the globe looked for available positions on the Internet and 35 percent did so on a mobile device. This is another reason why gamification software should be a part of a business's content strategy: The virtual games are designed ideally for quick access and delivery, which helps explain why micro and mLearning solutions have dominated the eLearning sector.
Gamification: how it can be used to develop staff
To stay relevant, drive revenue and increase return on investment, corporate leaders must ensure that they are improving cost reduction strategies while enhancing workflow efficiency. But this isn't possible if employees aren't engaged or other businesses in the industry are recruiting and onboarding the top performers.
"Leveraging innovative solutions is an essential part of corporate success."
Fortunately, gamification has proven to be a useful tool in the training and development of team members. It offers affordable solutions for delivering bite-sized bits of content to individuals that can be customized according to personal and specific needs. Providing workers with opportunities to advance their careers and expand their skill sets will instill feelings of appreciation and simultaneously reduce the risk of turnover.
The world of creating, managing, delivering and discovering digital content is rapidly evolving. By harnessing the Internet of Things and using it to improve the transparency, connectivity and accessibility of communications across all devices and levels of business operations, organizations are able to stay ahead of competitors and strengthen their presence in the market.
Virtually all systems and platforms used by companies are dependent on the optimization and interactive capabilities of content management and distribution platform. Organizations that lack the IT support and innovative technology know-how to implement cutting-edge solutions should partner with a third-party specialist that can help them meet their objectives and enhance success.