The majority of businesses today recognize the importance of digital content. Technology has transformed the way we communicate with one another and, subsequently, has produced a wide range of electronic devices. Every day, it seems new innovations are developing that enhance our smartphones, tablets, laptops and eReaders.
Many people don't have just one of these devices, either. A study conducted by Gfk found "more than 60 percent of online adults use at least two devices every day, while a quarter of online Americans and a fifth of online Britons use three." The research also found that 40 percent of these people will begin a task on one device and complete it on a different one. Furthermore, the more devices a person owns, the more likely they are to screen hop.
This can be problematic for publishers, marketers and businesses, because the operating systems and browsers supported by each device vary. Therefore, it is essential that organizations have an advanced content development strategy in place that ensures their message can be effectively delivered across multiple channels. Plus, with more people accessing content on-the-go through mobile applications, it is essential that this information can be delivered and obtained in a quick, simple manner.
Many industry professionals and experts argue that the fifth standard development of HyperText Markup Language is going to become the preferred method of multichannel content delivery. There are many advantages to using HTML5 conversion, rather than a native app, to distribute digital content through mobile applications whether it is business PDF documents, eBooks or another type of material.
TechArk Solutions recently highlighted some of the reasons why HTML5 gives businesses a competitive edge. For example, one of its features, Cascading Style Sheets, which handles the design language of websites, have been developed specifically to support consistency across platforms. And CSS is used in all devices and operating systems, at least to some degree.
What this means, the source explained, is that HTML5 conversion will guarantee that digital content is compatible across all screens and devices. In addition, to having mark-up functionalities that allow for organized structuring of pages that rank well in the search engines, HTML5 applications has offline caches that make it so content can be accessed even without an Internet connection.
It isn't just superior for eBooks; it is more efficient for all types of content and documents. This is because, mainly, tools can be used across all digital devices and they aren't attached to one native browser or operating system. In the long-term, this saves companies both time and money because they won't have to develop technology systems and applications to support content delivery platforms for each browser or device.
Developing digital content solutions
Advocates of this browser-based system also say that, on top of being more affordable, it is also more flexible, convenient, and accessible than its traditional counterparts. One field that HTML5 can be used to significantly improve is eLearning, primarily because, as Pranialee Thanekar explained in an article for Upside Learning, it supports semantic, interactive and multimedia content.
"HTML5 is the more flexible, convenient and accessible digital content solution."
"With increasing multi-device usage and Flash's growing incompatibility, HTML5 presents itself as a promising alternative. It can play audio, video, 2D/3D graphics and animation, all without a plug-in. Additionally HTML5 also gives hardware access, offline storage and supports cloud-based applications," she wrote.
Keep in mind eLearning is not just for traditional students, either. By adopting integrating innovative tools and resources in their content strategy, companies can significantly improve the effectiveness of employee training and development programs.
Some people may be wary about HTML5 conversion because it is still something they are relatively unfamiliar with. But businesses can leverage the expertise and technical support of service providers to develop custom eReader applications and, ultimately, enhance their entire content strategy. It is also important to take into consideration the loss in revenue that could occur if pertinent marketing and business content is not rendering across different devices. In order for content to be effective, it needs to be accessible, which is why the need to implement a multichannel delivery solution is so paramount.