Make corporate training a game

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Make corporate training a game

Aptara Editorial | Posted on 22nd Feb 2016

The latest trend in corporate training is bringing games to the office. Gamification, the process of introducing game rules and strategies in training contexts, is revolutionizing learning.

By replacing traditional learning processes with more advanced eLearning, a company can amplify its training programs and increasing engagement and understanding. According to Memeburn, gamification can improve the effectiveness of a program by 50 percent. This new approach is also in demand from the learners. A Talent LMS survey found that 79 percent of people said they would be more productive and motivated if their learning environment was designed like a game.

Creating corporate learning environments that utilize the structures and rules of games brings a myriad of benefits to the process, some more obvious than others.

Introduce rewards
In many ways, the knowledge gained from participating in a course or other training seminar is the reward of learning. But that kind of benefit is less than concrete, and trainees sometimes need a more enticing, immediate bonus to stay interested and engaged.

"Gamified processes allow for competition between users."

Gamified processes allow for competition between users, according to Training Industry, and that dynamic drives them to commit thoroughly to the learning. Games have winners and losers, and the desire to win motivates players - the same desire can motivate someone to learn more, if that helps them achieve the objects of the game.

Use of avatars
Avatars are the digital representations of players within a game, and in many gamified learning processes, users are given an avatar to interact with. By accomplishing in-game tasks that have rewards, the player can make the avatar better and more powerful.

Psychologically, avatars have a very beneficial effect on those participating in a corporate training course. By having a representation of themselves within a game, users will find that they are more immersed, IT Business reported.

At its heart, using these theories is about making people forget that they are learning, and just enjoy the process. Immersion goes a long way towards making a player lose sight of the fact that they are taking part in training, and makes them more likely to get into the spirit of the exercise.

Better results
From a corporate perspective, it's all well and good that employees want learning to be more fun, but if it doesn't serve the bottom line, it isn't necessarily a successful solution. Students often find a traditional learning experience, with its long lectures and demanding tests, to be very intimidating. A gamified system is very progressive, with each successfully learned item leading into the next. This design creates a less difficult process, and that freedom allows more learners to succeed without fear of making mistakes.

Training Industry reported that Deloitte, a large professional services company, gamified their training system. Once the new methods were in place, the company saw that employees learned things in half the time it had previously taken under traditional approach - showing how gamification can lead to more effective corporate training.

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Corporate Learning & Performance