The quest to develop accessible and useful content has become one of the most pressing IT priorities at companies of all types. Web tools that are accessible on many different platforms are useful internally and externally, which helps explain their rapid rise. Creating these utilities with employee use in mind can unite a team wielding a wide variety of home-brought devices and ensure valuable content such as training materials and documentation get to the right people. On the other hand, using multi-platform materials for external releases is also helpful, as this ensures viewers never give up on learning about a company because they are using the wrong hardware.
"Companies are eager to get the same great results from mobile and Web pages."
The leading language for platform-agnostic development is HTML5, and learning the best practices and possibilities that come along with it may help organizations transition. Many companies have already made the change away from formats such as Flash, as they were likely loath to keep developing the same content twice or more to suit the increasingly diverse device ecosystem.
State of the art
HTML Goodies recently explained the state of HTML5 development and offered hints aimed at companies used to working with Web content but just embracing mobile development. The source noted that there is very little difference between the two formats where HTML is concerned, which is one of the main reasons it's been such a popular choice. Rather than working in two different forms, companies are eager to simply dive in and get the same great results from their mobile accessories as their Web pages.
The crossover between desktop and mobile content is so great that one HTML5 page can work on both platforms. HTML Goodies pointed out this is a great move for businesses looking for an SEO boost. Pages will typically place higher in search rankings if they work on smartphones and tablets as well as desktop and notebook PCs. The source specified that this rule is used by Google, Bing and other search engines, meaning that if leaders want their content found, they can get a leg up from embracing mobility and HTML5.
HTML Goodies offered some hints about what separates a truly great HTML5 Web app from the pack, pointing out that it's up to the developers to take every contingency into consideration and create software that works well no matter what the user tries to do. While a weak page might break under pressure, a great one will provide comprehensive service for visitors and make an impression on behalf of the company.
The future in focus
One important step for app developers today is thinking ahead - will this technology still work in a few years? Enterprise Apps Today reported that Senca CEO Art Landro has seen a change in the way businesses think about HTML5. Now, with vendors supporting the language and a version codified as an official "recommendation," development teams realize that if they work in HTML5, they can count on the technology still being relevant a few years down the line. They can thus commit to coding in the language when working on applications that are central to their organizations' missions.