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Internal mobile content: Especially important for today's organizations

Businesses today could benefit from crafting phone-friendly content.

Creating mobile content for internal consumption in the business world has many purposes. These materials can serve as training tools or simply as go-to references for employees. They can also be shared between workers and those outside the company to present a view of the firm's processes in a powerful and attractive technical package. By using multi-platform design languages such as HTML5, it is possible to take these publications well beyond the static model enabled by PDFs and distribute them as web applications that are equally readable on mobile devices and PCs. So, when considering content production, which types of offices and workers are most suited to these materials?

Phones in the office
The internal processes that go into the workday have changed over the past few years, making a compelling case for flexible content created to function across desktops, notebooks and mobile devices of all types. A recent Pew survey shed some more light on the products employees are using in their offices and found a few interesting results. For instance, while most tech tools were considered more important for workers who report to an office setting, those who do not were more likely to count on their smartphones. This indicates that mobile content may be an especially high priority for firms not entirely confined to traditional offices.

The Pew data found 22 percent of employees in those standard settings do consider their mobile devices "very important," but 28 percent of those outside of such confines rated phones that highly. This has implications for companies that are deciding which format to work in for internal documentation and materials. No matter the type of firm, a significant segment of the workforce considers smartphones a vital productivity device and therefore a likely target for content accessibility. Take the traditional office out of the equation and the importance spikes. Employees logging on from a variety of locales clearly value their phones, and reaching them through these devices can help leaders connect to them.

Thinking of the many types of workplaces that become accessible through mobility underlines the role this technology now plays. From sales reps out on calls to construction pros logging on from the job site, smartphones link pros to their workplaces. Not forcing these pros to report back into an office to access online files is one way to speed up business processes. Therefore, ensuring useful content is mobile-friendly by design could become an efficiency-boosting operation, the type that ensures companies have internal infrastructure that echoes their modern formats and needs.

Catering to business users
For their part, smartphone manufacturers know that the professional market is worth pursuing. Tech Times recently investigated the new BlackBerry Classic, a phone intentionally made to target this market, especially those who have been in a professional role since the heyday of the keyboard-based phone. As the source indicated, the new device's use of a hardware keyboard is a conscious "throwback." The source noted this device trades screen space for a keyboard that works well and feels good. This type of functionality-first design shows that there is a diverse and deeply invested business smartphone sector operating today.

Professional Publishing
Mobile Readiness

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