Latest Thinking

A Plea: Let Some Ebook Data Flow

Aptara Editorial | Posted on 7th Jun 2014

Historically, when all others are concentrating on lowering costs, quality wins.

Publishers with a laser focus on improving the reader experience win over those focused on saving pennies per page. There is an appetite for quality enhanced ebooks at a premium (e.g. audio books, companions).

But it’s not necessarily about simply improving the multimedia experience. The best way to improve revenues, stickiness, and loyalty has always been to ask the customer. Customer data is the best indicator of what does and doesn’t work.


Latest Thinking

Going Mobile: HTML5 for Publishing Decision Makers

Aptara Editorial | Posted on 25th Mar 2013

We held an HTML5 webinar last week with DBW that elicited a tremendous positive response and confirmed publishers’ immediate need for practical insight on the topic. So I’d like to share some key highlights and recommendations from our content architects to help with your own mobile content production and delivery plans.       

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