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Latest Thinking

Read our take on industry news. Discover what our technology gurus have to say about where the industry is headed and how you can apply their knowledge to improve your operations.


Aptara Corp | Posted on May 22, 2020


A Look Into School Districts Across the Country


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B2B Publishing, Educational Publishing, Information Technology, IT Services
Perfect B2B content is untethered from marketing expectations and served through sympathetic environments.

Great B2B content bridges the gap between expectations and objectives

Aptara Editorial | Posted on January 20, 2015

Conventional marketing strategies and objectives may just be holding content production back in the B2B space.

Training software may expand to new screens in 2015, further enhancing its flexibility.

ELearning showing purposeful evolution

Aptara Editorial | Posted on January 20, 2015

While eLearning represents a big change from previous training methods, it has smaller trends within its scope. Mobility and gamification are among these.

Native apps and the mobile Web both have support from factions of mobile device users.

Mobile usage shows spilt between apps, mobile Web

Aptara Editorial | Posted on January 18, 2015

Working in the mobile space means learning about how smartphone and tablet users actually experience content through the devices.

What do B2B buyers want from informational content?

B2B content offerings should be targeted, strategic

Aptara Editorial | Posted on January 15, 2015

The buyer is the one who all B2B content must please, so letting these individuals' preferences guide production is a best practice.

ELearning can even impart vital medical skills, meaning it has no subject matter limits.

ELearning found as effective as standard teaching in health care

Aptara Editorial | Posted on January 13, 2015

Even demanding skills such as health care practices can be imparted effectively through digital means.

HTML5 represents a design alternative to both classic mobile apps and traditional websites.

HTML5 mobile code contrasted with native

Aptara Editorial | Posted on January 13, 2015

When developing mobile content, it pays to know the differences between multi-platform and native code.

The next generation of content will likely be driven by HTML5; the barriers keeping developers from embracing the language are falling

Remaining HTML5 hurdles falling

Aptara Editorial | Posted on January 11, 2015

The remaining questions about HTML5 are being resolved, which could make 2015 a great year for conversion and adoption.

What's next for tablet use numbers?

What's next for tablet shipments and usage?

Aptara Editorial | Posted on January 9, 2015

Recent overviews of the tablet market have revealed that there are several factors at play in determining where the hardware's shipment and use numbers will go next.


B2B marketing 'storytelling' includes relevant content

Aptara Editorial | Posted on January 7, 2015

Well-constructed B2B marketing efforts tell a story, and well-formed content is one component of these narratives.

Mobility's gains in 2014 will be followed by new kinds of development in 2015.

Mobility in 2015: Hopes are high

Aptara Editorial | Posted on January 7, 2015

Mobility has been the topic of choice for technology over the past few years. Its presence will evolve but not diminish in 2015.