Insights & Events - Latest Thinking

Insights & Events

Latest Thinking

Read our take on industry news. Discover what our technology gurus have to say about where the industry is headed and how you can apply their knowledge to improve your operations.


Aptara Corp | Posted on October 17, 2017

“Education in the light of present-day knowledge and need calls for some spirited and creative innovations both in the substance and the purpose of current pedagogy.”- Anne Sullivan

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Digital Content Development, Educational Publishing, Professional Publishing, Publishing

UK publishers receive welcome push from digital sales

Aptara Editorial | Posted on May 2, 2012

This week, the Publishers Association released its annual review of industry statistics, painting a clear picture of the expanded role digital content production is playing within many publishing houses.


Warner Brothers rejuvenates classic scripts with enhanced eBooks

Aptara Editorial | Posted on May 1, 2012

Warner Brothers is planning to convert classic movie scripts into eBook format to provide readers with an entirely new way of interacting with their favorite films.


Microsoft makes big bet on eBooks with Barnes & Noble partnership

Aptara Editorial | Posted on April 30, 2012

Microsoft and Barnes & Noble will look to complement each other's strengths in a new eBook publishing venture intended to close the gap on Amazon and Apple.


Improved agility lets digital publishers roll the dice

Aptara Editorial | Posted on April 27, 2012

By getting their products to market faster - and at less expense - digital publishers can take advantage of time-sensitive opportunities in ways their print counterparts simply cannot.


Independent eBook publishers reconsider benefits of DRM protection

Aptara Editorial | Posted on April 25, 2012

Independent eBook publishers are starting to think view DRM as more of an obstruction than a protection as it locks their content into a solitary platform.


Independent eBook publishers plot success in an Amazon, Apple world

Aptara Editorial | Posted on April 24, 2012

With the pricing strategies of Apple and Amazon called into question in recent weeks, independent eBook publishers may have a unique opportunity to carve out valuable market shares.


Meet your company's new director of training: The iPad

Aptara Editorial | Posted on April 23, 2012

Human resources managers have been captivated by the iPad's versatility and potential as a new platform to host eLearning solutions and retain trainees' attention.


McGraw-Hill: Adaptive learning technology key to personalized education

Aptara Editorial | Posted on April 19, 2012

By utilizing mobile learning apps, teachers can create more individualized lesson plans that adapt in real time based on each student's progress.


Transition to digital business processes relies on mobile content conversion

Aptara Editorial | Posted on April 18, 2012

Companies are quickly realizing that their content must be delivered across multiple platforms for maximum effect.


BYOD paving way for B2B eBook publishing

Aptara Editorial | Posted on April 17, 2012

The influx of mobile devices in the workplace is forcing companies to reexamine their digital content production strategies and distribute proprietary materials through a greater variety of platforms.