Training is undoubtedly one of the most important investments an organization makes. But ensuring high ROI requires a strategic approach to spend management.
As B2B publishers move toward digital content development, they must utilize the technological skills and services of specialists to ensure effective process and delivery.
Content is how B2B deals come together, and a lack of it may make firms too hard to detect by potential buyers.
The transition to publishing content digitally may go differently for various industries, but seems poised to affect every type of company.
Whether in the B2B or B2C sector, content releases are being trusted to produce exciting results.
The workplace is no different from the consumer space. Mobile devices are top media platforms in each realm.
Google's recent moves regarding ads show that to reach a wide audience digitally, it may be time to ditch Flash in favor of HTML5.
Creating strong content is a persistent objective for B2B organizations due to its unique ability to get a point across.
The argument for mobile content optimization is straightforward: The use of these devices is accelerating at such a rate that they will soon be primary, not secondary, portals.
Digital content can be an antidote to more blatant marketing, and it works just as well in the B2B world as B2C.