Gone are the days when “digital learning” meant a book with a CD enclosed. Today, a solid digital strategy is required to produce educational products that reliably generate revenue.
Shifting technologies and standards are keeping publishers off balance. It’s difficult to implement new revenue models when you can’t predict which products your customers will want, or on which digital platforms they want them.
Adding to the complexity are the Common Core State Standards, which aren’t turning out to be as common as the industry anticipated.
Brave new digital world
Augmenting the world of ink-and-paper textbooks opens unprecedented pedagogical horizons, including interactivity, built-in assessment functionality, and adaptive learning.
But in today’s omni-channel market, which channels are right for your products? And where can you find the collaborative authoring tools and illustration, animation, and technology know-how needed to efficiently design and create content for each channel?
Whether you’re a K-12 or higher education publisher, Aptara’s curriculum and instructional strategists, content creators, designers, and technologists develop efficient strategies and workflows that ease the disruption from print to digital to mobile. Our expert teams address the entire educational content lifecycle—from product conception to delivery.
Our industry veteran consultants share innovative best practices to keep publishers ahead of the digital curve, from the changing landscape of rights and permissions to flexible learning content and responsive mobile design. We improve your operations with smart, marketable content that can be repurposed quickly and easily to meet unpredictable market and technology demands.
Aptara develops content that your customers want, delivered to the channels that they need, while cutting costs and time to market.