In the past, you could rely on XML coding to translate your products from print to web, where the then state-of-the-art digital publishing chain ended. Today, the proliferation of mobile devices means that ink-and-paper publishing files must be agile enough to find their way to tablets, eReaders, and smartphones.
HTML5 is the industry standard for developing web content and making it deliverable to all mobile devices and operating systems, and for all web browsers. With native support for searchable, interactive multimedia content, HTML5 can support mobile devices and platforms from a single content source.
HTML5 = improved UX & UI
Unlike Flash and Silverlight, which have also been used to provide interactive, enhanced user experiences (UXs) via enhanced user interfaces (UIs), HTML5 is:
- Portable to all mobile platforms
- Easy to update and repurpose
- Easily tracked for usage patterns and metrics
Aptara’s content technologists rely on finely tuned publishing knowledge to capitalize on new mobile media via an HTML5 design that optimizes new or legacy content for delivery to any tablet, eReader, or smartphone—and whatever mobile device emerges next.