Best known for its desktops, notebooks, and PCs, this multibillion dollar company provides a range of technology products for the education, enterprise, government, and consumer markets.
Customer complaints about the company’s online store were mounting, as were editorial errors on the site. Poor user experiences and negative feedback were putting the brand’s reputation at risk.
The client was determined to enhance its customers’ experience with its website. Lacking the internal resources to meet this goal, the company sought a partner to provide an affordable solution—quickly.
This computer manufacturer partnered with Aptara to:
Aptara’s clientdedicated team met the tight deadline, optimized all product pages for online publication, and enhanced the site’s GUI.
Customer complaints were reduced by more than 90%, and website copy errors were reduced from more than 10 to less than 0.22 errors per page.