Compatibility with HTML5 is a common feature of a plethora of mobile operating systems.
The world of B2B content marketing has become more mobile-centric. This is an unsurprising development, considering general moves in technology.
With the right workflow processes in place, companies can get eBook advantages out of HTML5.
While content is subjective, there are a few types that are always applicable in B2B situations.
Building a content strategy has several essential qualities, some of which are technological and others which are editorial.
New data points to the continued relevance of tablets through at least 2019.
The sheer amount of informational digital content in the world is a hurdle businesses will have to clear.
Conventional marketing strategies and objectives may just be holding content production back in the B2B space.
Working in the mobile space means learning about how smartphone and tablet users actually experience content through the devices.
The buyer is the one who all B2B content must please, so letting these individuals' preferences guide production is a best practice.