The argument for mobile content optimization is straightforward: The use of these devices is accelerating at such a rate that they will soon be primary, not secondary, portals.
Digital content can be an antidote to more blatant marketing, and it works just as well in the B2B world as B2C.
Compatibility with HTML5 is a common feature of a plethora of mobile operating systems.
The world of B2B content marketing has become more mobile-centric. This is an unsurprising development, considering general moves in technology.
With the right workflow processes in place, companies can get eBook advantages out of HTML5.
While content is subjective, there are a few types that are always applicable in B2B situations.
Building a content strategy has several essential qualities, some of which are technological and others which are editorial.
New data points to the continued relevance of tablets through at least 2019.
The sheer amount of informational digital content in the world is a hurdle businesses will have to clear.
Conventional marketing strategies and objectives may just be holding content production back in the B2B space.