Learn how the CLOs from 3 international corporations moved from static training materials to engaging digital content that: improved performance, is easy to update, track, and measure, is mobile-ready, and significantly cut their costs. Watch now
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“Education in the light of present-day knowledge and need calls for some spirited and creative innovations both in the substance and the purpose of current pedagogy.”- Anne Sullivan
How a learning-conducive environment at the workplace can help businesses magnetize and nurture talent in today’s world.
Document imaging which is considered to be the first step in digitization brings in great economic and functional advantages to the implementing organization
Augmented Learning, the next step in corporate learning strategy
Albert Einstein was right: imagination is more important than knowledge. In fact, the Internet has so commoditized knowledge that it’s becoming obsolete.
Knowledge is so dynamic and accessible, that memorizing facts is no longer a differentiator. But if knowledge is changing too fast and becoming less important, what do we teach our children?
The answer: we teach the skills to access, assess, and apply knowledge—flexibly and creatively.
Historically, when all others are concentrating on lowering costs, quality wins.
Publishers with a laser focus on improving the reader experience win over those focused on saving pennies per page. There is an appetite for quality enhanced ebooks at a premium (e.g. audio books, companions).
But it’s not necessarily about simply improving the multimedia experience. The best way to improve revenues, stickiness, and loyalty has always been to ask the customer. Customer data is the best indicator of what does and doesn’t work.
Given my background in both the venture capital and publishing worlds, I’m routinely asked by information providers of all types what their companies should be investing in today to prepare for the future.
And I routinely reply: “smart content.”
Smart content is the antithesis of static text. It makes any type of content—from fiction to corporate courseware—more valuable.
David joined Aptara in 2010, bringing 28 years of publisher-side experience as a managing editor at the IEEE, John Wiley & Sons, and Pearson Education, and as the director of business operations for Bloomberg Press. He oversees all aspects of Aptara’s global copyediting program. Based in New York, he conducts month-long individual and group training sessions at three locations in India. He is also responsible for all testing, recruitment, and hiring of copy editors, as well as the creation of all testing and training materials.