Building a content strategy has several essential qualities, some of which are technological and others which are editorial.
Digital Content Development
The sheer amount of informational digital content in the world is a hurdle businesses will have to clear.
Conventional marketing strategies and objectives may just be holding content production back in the B2B space.
The remaining questions about HTML5 are being resolved, which could make 2015 a great year for conversion and adoption.
Well-constructed B2B marketing efforts tell a story, and well-formed content is one component of these narratives.
The HTML5 versus Flash question has an evolving answer. Device choice is tipping the scales.