With two decades online behind them, STM journal publishers should be comfortably established in the online realm.
A recent industry gathering yielded interesting thoughts about the present and future of the STM journal market.
The current STM journal market is defined by experiments with form and distribution, with the journey into the digital realm serving as the defining factor.
When academic publications are launched and maintained entirely online, there is room for evolution in their business models and content presentation.
The question for both internal corporate app developers and consumer-facing content creators is when to switch to platform-agnostic apps instead of favoring OS-native methods.
The rise of in-between mobile devices, neither pure phone nor total tablet, could dictate the next wave of content production.
The transition to publishing content digitally may go differently for various industries, but seems poised to affect every type of company.
Companies may be missing opportunities to derive extra value from their office software by not being more aggressive in training their employees.
Google's recent moves regarding ads show that to reach a wide audience digitally, it may be time to ditch Flash in favor of HTML5.
When deciding what types of smartphones are likely to receive their content, companies need to consider the growing market for used devices that are still relatively new.