Googling is Evolving
Have your books dropped out of the top-tier search results on Amazon, BN.com, and Google? If so, they’re becoming hard for readers to find, therefore less likely to be purchased.
The immense volume of content on the web today has created immense competition for the prominence of a first-page search result.
Whether you’re marketing books or eBooks, your tactics have to be reinvented for the digital marketplace. Those marketing tactics must be regularly assessed and optimized to remain effective.